When to Hold a Successful Open House

by Sterling Realty Group LLC 01/12/2020

Photo by Paul Brennan via Pixabay

The Open House is just a part of the marketing strategy to effectively sell a home, but it can be an important one. The number of people it attracts can strongly correlate with both the number and quality of the offers you receive. So while you may not have the luxury of selling your home in the best possible month, you can at least sell it on the best day of the week. Find out more about who's searching and what you can do to maximize your bottom line. 

Online Searches 

Unsurprisingly, homebuyers are no longer relying solely on the balloons and signage of yesterday. Instead, they're headed straight to Google to learn more about what's available in each neighborhood. In fact, 88% of buyers said that websites ended up being the most valuable tool when it came to their home search. If you consider when people are searching, there seems to be a clear winner. 

Sunday, Sunday, Sunday 

Real estate agents and Google alike all seem to agree that Sunday is the day when buyers are most likely to look for the home of their dreams. The peak traffic is between 8 – 11 a.m., meaning the afternoon will likely attract the highest number of people. If at all possible, you should avoid hosting an Open House near a holiday. While Saturday is certainly the next best choice, it simply can't hold a candle to Sundays when you look at the data.

Understanding the Market 

Houses are one of the more unpredictable components of a home sale. You may end up finding three qualified buyers who each want the home more than the next. But you can just as easily end up with a houseful of curious neighbors who want to know the listing price, why you're leaving, and whether you remodeled your kitchen. An experienced real estate agent can let you know if your home is more suited for private showings or a broader marketing campaign. 

Some sellers will use Open Houses as a strategy to better understand how buyers see the home. After listening to people and watching their reactions, sellers may learn it only takes a coat of paint or a flower bed to improve the desirability of their home. But more often than not, an Open House is tailor-made for real estate agents.

A professional will know how to use an Open House as a larger part of a larger plan for exposure. The relaxed atmosphere helps buyers connect with a home, and it allows real estate agents to crystallize how they can best leverage that interest. It just so happens that Sunday is the best day of the week for just that!

 

About the Author
Author

Sterling Realty Group LLC

Here's what I can tell you as a tenured licensed associate real estate broker in Michigan. 

- Dedication and continuous real estate education keeps me at the top of my profession. 

*FOR SELLERS- Many qualified buyers are looking to buy a home like yours right now! We have more buyers than properties available.
Why don't you reach out to me and let me guide you in researching putting your home on the market? 

*FIRST TIME HOME BUYERS - Let me help you get pre-approved. Banks are offering low rates. Many loan programs are available, some Zero down. Owning a home could be cheaper than rent! Why don't you reach out to me and let's talk through the different financing options available. 

*INTERESTED IN PURCHASING A LAKE FRONT HOME? Sterling Realty Group LLC serves the hundreds of lakes in Hillsdale, Lenawee, Jackson and Branch Counties. Specializing in the "Irish Hills" (US 12 from the northeast corner of Hillsdale County, taking in the northern portion of Lenawee County and most of southern Jackson County into Washtenaw County) The beautiful Irish Hills contains many lakes, state parks, and Michigan International Speedway. What kind of lake are you considering? ( all-sports=speed boats/jet skis or a fishing=no wake rule) What acreage, depth, base, or lake chain do you want? Want kind of fish can be reeled in? Approximate distance from my metropolitan area? 

Here's what sets me apart from other real estate agents.

From saylesmm; Belle is fantastic, very personable, knowledgeable and she communicates in a very timely manner! She made selling our home an easy experience. We highly recommend her and would definitely use her services in the future.

From qlockwood; Belle did a wonderful job of managing the whole selling process for us. We had two houses listed with her and we closed on both of them at one location back to back same day. I recommend her to friends and family.

From user90038804; While it was a long drawn out process thanks to our lender, Belle hung in there with us and kept the sellers from pulling out. This was our dream home and it’s ours all thanks to her!

From misseann2003; I worked with Belle Stier to purchase my home and really can’t say enough good things about her. She is knowledgeable, approachable, personable, endlessly patient, and incredibly generous with her time (including mornings, evenings, and weekends over the course of several months 

From user14997761; Belle helped me buy a foreclosure home. Was very helpful and responsive. I actually recommended her to my grandparents when they were trying to sell their home. If I'm ever looking again I will definitely give her a call.

From Angie; We appreciate everything & have been giving your name out as a realtor.